![]() Bumble is a dating app launched by Whitney Wolfe in 2014. While the pandemic damaged many businesses, with some even facing imminent closure, Bumble, the social connections app, came to TikTok to make a difference and connect with a new audience. However, in the following article, we discuss how the team behind the popular UK dating app, Bumble has made their digital footprint on TikTok. ![]() It makes it possible to reach an otherwise difficult audience when using conventional marketing channels.Īt House of Marketers, we are taking the initiative to help like-minded businesses stay abreast in the changing marketing landscape. Thanks to the playful and creative approach of the platform. TikTok is particularly unavoidable when it comes to targeting Generation Z. ![]() Their commercial platform currently offers users several features like self-self-serve ads and many great options that make advertising and marketing on the platform possible. It is undeniable that the creativity on TikTok is second to none. However, for Bumble, TikTok has been the platform to boost app installs with influencers, user-generated content, and direct response ads through TikTok Marketing. To some, TikTok is a place to catch up with trends and an entertainment source. Bumble TikTok Marketing Strategy Revealedįor some, TikTok is a place to catch those new connections, meet new friends and develop and deepen relationships.
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